Le Tea was born out of my love for tea. I wanted to explore creating a tea brand that challenged the usual visual aesthetics. This is represented in the bold, bright colours, however, I have incorporated geometric patterns to soften and 'traditionalise' the brand.
The logo and patterns were designed using the golden ratio and all subtly incorporate the shape of tea leaves.
The logo and patterns were designed using the golden ratio and all subtly incorporate the shape of tea leaves.
